Human-led, AI-assisted graphic design in Pretoria
AI has changed how design work gets done, and we’d rather be open about it than pretend otherwise. Our AI-assisted graphic design in Pretoria uses AI where it makes your project better or faster, and a designer makes the decisions.
Where AI-assisted graphic design in Pretoria fits into our work
Depending on the task we use different tools, and those tools change quickly.
ChatGPT
Helps with some content.
Gemini and ChatGPT
Good for concept drafts, because they put rough directions on the table before anyone has spent hours on one idea.
Claude
Helps with code.
Blender
AI sometimes speeds up the creation of a 3D model.
AI can also make pictures for a brand. We can set the colours, the light and the mood to suit one client and keep them the same on every page, which is hard to do with stock photos. There’s more on that in AI images vs stock photos.
We know what good design is worth, and we keep up with AI because it’s growing fast and clients benefit when it’s used well.
Illustrations for manuals and guides
On certain projects we may use AI for illustrations and other complementary artwork in manuals, guides and similar documents, especially where stock imagery can’t meet the requirements.
A designer still edits and corrects every image before it goes into the layout.
Where we keep it out
Final logos
Our final logos are built by a person as clean vector artwork. If you have a rough AI concept, send it, but treat it as a sketch pad on steroids and never as your finished brand.
Strategy
Understanding your market and your competitors takes conversation and judgement, so strategy stays with us.
Buildings
An AI image can change the windows or the proportions without anyone asking it to. Our 3D architectural renders come from a model of the real building.
Real photos
Your staff, your shop, your products and your finished work need real photos. If a customer will treat a picture as proof, an AI version misleads them.
Why not use an AI tool yourself?
You can, and for a quick idea it may be enough. A business brand needs more than one attractive image, though.
Close to the average
These tools learn from existing work and drift towards the average of it, so your competitor can end up with something close to yours. We've written about why ChatGPT flyers all look the same.
A brand has to work everywhere
From a billboard to a tiny app icon. Printers need correct files and signage companies need clean vectors, and an AI tool gives you a flat picture made of pixels.
A person to call
When something has to change or a question comes up, you also need a person to call.
Questions about AI
01Will my logo be made by AI?
No. We may use AI to explore ideas, but your final logo is designed and finished by a person.
02Does using AI make your work cheaper?
Sometimes. On illustration-heavy work it lowers the project cost, especially with hundreds of images. Elsewhere it takes time off repetitive tasks, and that time goes back into the design.
03Can I ask you not to use AI on my project?
Yes. Just tell us in your brief.
04Will you tell me if AI was used on my project?
Yes. Ask how anything was made and you'll get an honest answer.
05Is AI replacing graphic designers?
It's changing the work. AI is quick at producing options, but a business still needs someone to choose the right idea, make it fit and take responsibility for it.
Where does AI fit in your project?
Tell us what you need and we’ll give you a straight answer.